ABSTRACT
Role - UX, UI
Year - 2023
Client - Abstract.com
Abstract is a fashion e-commerce company headquartered in Toronto, Ontario, Canada.[1] The company will launched at the end of 2022 to sell personalized gift or clothing items.
In May 2023, Abstract launched an express delivery service on its app to offer one of a kind of experience by fashion & beauty platform. This service allow shoppers to receive their orders for products marked with ‘M-express tag’ on the listing page within 24-48 hours of purchase.
THE CHALLENGE
One of the most challenging issues while making this design was the lack of communication among team members and time.
Client demands change from time to time and we already facing communication problems because the team was new and the chemistry was good enough.
Result: It creates huge gap between designer and developers and things starting messing up.
THE SOLUTION
To solve this issue our team leaders conduct a meeting and ask for a reason for the miscommunication. Afterward, the team divides the work accordingly, and our team serves the client on time.
One thing I learned from this project is to always work with your preferred team, if not, ensure that the team members are informed about every detail of the project.